To answer that, we have to start by looking at caffeine - the world’s most widely-used and socially-acceptable psychoactive drug. Whilst also being rich in antioxidants, a high caffeine content is coffee’s main claim to fame. And while there’s nothing inherently wrong with consuming caffeine in typical doses, there are some common misconceptions about how this stimulant actually works in the body.
Adenosine
Each day during your waking hours, your body produces adenosine - a neurotransmitter that’s designed to bind with its receptors in the brain and accumulate gradually to make you feel relaxed and ready for sleep by the end of the day. Caffeine is a structurally similar compound to adenosine and, once consumed, will bind to those same receptors wherever it can, blocking your body’s ability to naturally prepare for sleep. In response, your body will increase the release of other neurotransmitters like dopamine and norepinephrine, stimulating your nervous system into being more alert.
The binding of caffeine to adenosine receptors also stimulates the release of both adrenaline and cortisol, leading to increases in heart rate and blood pressure whilst simultaneously suppressing immune function. And all of that collectively results in the cognitive performance boost that everybody relies on to get through the day.
Caffeine has a half-life of around 5 hours - meaning that half of the consumed amount will still be present in your body 5 hours later - with most of it clearing out after about 10 hours. When you (eventually) get to sleep, your body will naturally recycle adenosine so the receptors are free for the process to begin all over again tomorrow.
So, to answer our original question - what’s wrong with coffee? Consuming high doses of caffeine is equivalent to something like activating your body’s fight or flight response for most of your waking hours, and that’s only exacerbated when dosage is increased.
Those who are sensitive to caffeine or consume it in excess will experience their nervous systems being overstimulated, eroding any potential benefits and instead resulting in jitteriness, high heart rate or palpitations, digestive issues, anxiety and, ironically, difficulties with concentration.
Is this really the best way to get ourselves ready for the day? Caffeine does have its benefits in small doses, but at Earthrise we set out to ask more from our morning cup.
Ceremonial Grade Criollo Cacao
Part of the solution lies in the Criollo cacao bean. The vast majority of the world’s cacao production involves other strains destined for use in chocolate or other confectionery products, but a small percentage is dedicated to the antioxidant- and theobromine-rich Criollo bean.
Why is this important? Theobromine is similar to caffeine in many ways and even belongs to the same family of compounds, but works much differently in the body. Like caffeine, theobromine also binds with adenosine receptors in the brain - but at a far less effective rate.
Due to this lowered effectiveness, theobromine doesn’t trigger the release of adrenaline and cortisol like caffeine does. It actually works to dilate your blood vessels, promoting increased blood flow and decreasing blood pressure. It also has a longer half-life at around 8 hours, collectively resulting in a more gradual onset of focus and attention that sustains you for longer periods of time without overstimulating your nervous system.
Criollo cacao does contain a small amount of caffeine, roughly 1/10th of the average coffee bean. However, due to the low dosage and accompanying theobromine content - typically present at levels 5-10x the caffeine content - your body is able to reap the benefits without becoming overwhelmed. Criollo cacao is also high in magnesium, a mineral that aids in nervous system regulation and melatonin production, so that you can get to sleep and stay asleep more easily at night.
And what makes it ceremonial grade? These beans are naturally grown in their environment of origin and experience minimal processing between the time they’re harvested and when you consume them. It ensures the highest quality of produce with the highest concentration of beneficial compounds.
Adaptogenic Mushrooms
Used for centuries in traditional Chinese medicine and other practices, adaptogens come in many forms and primarily function by helping your body adapt to various types of stress - mental, physical, emotional or otherwise. Our mushrooms have been selected for their collective abilities to increase mental clarity, energy and focus, support your immune system and decrease inflammation. They also bring with them a texture and earthy flavour that will ensure you don’t miss coffee too much.
Despite their prevalence in historic medicine practices, adaptogens and adaptogenic mushrooms in particular have grown in popularity in new parts of the world in recent years. While there isn’t a plethora of scientific literature available yet, the studies that have been done show great promise when it comes to the legitimacy of the benefits of regularly consuming adaptogenic mushrooms and other similar foods. We’ll be watching this space closely!
Ayurvedic spices + Himalayan pink salt
The final component of our signature Earthrise blend is a chai-like combination of Ayurvedic spices and Himalayan pink salt that’s not only good for you, but tastes amazing. Derived from Sanskrit, the word Ayurveda relates to the traditional medicine practices that originated in India over 3000 years ago, and when translated into English means the science or knowledge of life. There’s a reason these ingredients have been in use for millennia, thanks to their beneficial health and adaptogenic properties.
Why don’t we include chai? A key ingredient of the traditional chai recipe is black tea, another would-be source of caffeine. Since we’re trying to keep that at a minimum, we decided not to include it. But don’t worry - you can still expect a hit of that classic chai aroma and flavour.
How we stack up against Coffee...
Coffee | Earthrise |
✅ Tastes amazing. | ✅ Tastes amazing. |
✅ High caffeine content. | ✅ Low caffeine and high theobromine from cacao for a sustained energy boost. |
✅ Some antioxidants. | ✅ More antioxidants and anti-inflammatories from more sources. |
❌ That's it. :( |
✅ Lion’s Mane mushrooms boost mental clarity and focus. |
✅ Adaptogens to help your body manage stress and maintain balance. |